It doesn’t take long to realize the ROI — return on investment — from a rebrand. When you deliver the right message to the right market with the right call to action, you will see results.
Brand building is an effective metaphor. You can waste a lot of time and resources if you don’t lay a strong foundation. The foundation of your brand is your brand messaging. Without effective messaging, everything else is shaky and uncertain
When your customers know your brand, like it and trust it — they will choose it first. That’s what it means to have a Sticky Brand. Here’s how!
Your brand is a work in progress. Mine too! But after periods of growth or rapid change you can feel like you’ve created a Frankenbrand. So we set out to change that. I am excited to announce the launch of Sticky Branding’s newest website.
There’s a strange disconnect in branding. We talk a lot about Tesla and Apple, but even mundane businesses have Sticky Brands. They’re who you learn from.
Brand marketing is about positioning. Defining where your brand will play and how it wins. Discovery how with a simple model, the 3M’s — market, message, method.
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
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