Build Your Strategy from Where You Are
You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Category: Branding
Employee Empowerment in the Workplace
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Your Brand Is a Work in Progress
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
Sticky Branding Turns 10
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Two Simple Templates to Write Your Value Proposition
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
It’s Ok to Change Your Brand
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
Energize Your Brand
An energized brand is an exciting brand. Here is how to energize your brand with your marketing.
Please Don’t “We We” On Your Customers
Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.
Why Brand Stories Succeed or Fail
Storytelling, done right, works. Research demonstrates that stories affect us at a deep neurological level.
Branding through 2020
With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
Proactively Conquering COVID-19 Brand Challenges
After a burst of hectic activity, some organizations finally have time to think about capturing opportunities. But where to start?
How to Avoid a Coronavirus Marketing Fail
To avoid a coronavirus marketing fail, brands need to think long-term. Focus on new markets and make sure they're thinking after coronavirus.
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Jeremy Miller
Top 30 Brand Guru
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