Category: Branding

Is Advertising a Smart Investment During COVID-19?

Is Advertising a Smart Investment During COVID-19?

Even with the problems created by the coronavirus, brands should not stop advertising. Here's how to do advertising right during COVID-19.
How to Recover Revenue Taken by COVID-19

How to Recover Revenue Taken by COVID-19

As the coronavirus ravages stock markets and the economy, your company needs to act. Here is how to rapidly recover the revenue taken by covid-19.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
How to Increase Instagram Engagement

How to Increase Instagram Engagement

Instagram is essential for any marketing strategy to grow their audience. Here are 7 tips to activate your brand on Instagram.
How to Build a Brand

How to Build a Brand

How you build a brand so your customers will know exactly who you are, what you offer, and how you can serve them, is essential for success.
There Is No Such Thing as a Bad Brand Name

There Is No Such Thing as a Bad Brand Name

There is no such thing as bad names, just bad strategies. Brand names are strategic. By choosing a brand name, you are choosing the story you want to share.
4 Key Elements for Creating a Standout Brand

4 Key Elements for Creating a Standout Brand

There are 4 key elements you need to create an inspirational, and memorable brand that connects with your clients.
It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

It’s the Relationship, Stupid. How Strong Relationships Grow Strong Brands

In a world of too much noise, the simple act of building strong customer relationships will make your brand stand out. Here's how.
How To Create Brand Positioning For Your Products and Services

How To Create Brand Positioning For Your Products and Services

Brand positioning shapes how your customers know your products and services, and if they will buy. Here is how to position your brand.
How to Create Effective Brand Messaging

How to Create Effective Brand Messaging

Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Does Branding Really Matter?

Does Branding Really Matter?

Companies often talk about rebranding — as if “reinventing” or “refreshing” a brand is the magical solution to any problem. This is not true. Here's how branding really works.
Should I Rebrand My Business?

Should I Rebrand My Business?

Rebranding your business is a big decision. Analyze the risks and opportunities. Here's a step-by-step approach to rebrand your business.

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Jeremy Miller

Top 30 Brand Guru

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