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You can’t build your strategy unless you know where you are now. An effective way to establish where you are is by assessing your brand positioning. This creates a baseline.
Allowing employees to take leadership of their roles results in high impact and positive long-term effects for the company and its individuals.
Your brand is a work in progress. Mine too. Brilliant brands have quirks and flaws. They are constantly evolving, but that’s what makes them and memorable.
Sticky Branding turns 10 in March! Ten years later, we are still true to these beliefs. What I couldn’t see ten years ago was how we were going to carve out a niche in the branding space. Sticky Branding is branding for sales performance.
Your value proposition has to be clear to be effective. Here are two simple templates to write your value proposition.
When your value proposition changes, it's time to change your brand. How to adjust your brand when your market shifts.
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Jeremy Miller
Top 30 Brand Guru
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T-Bô Menswear has engaged customers, with a 30% repeat order rate within 90 days! The secret is community. T-Bô is the first community-led menswear brand. Allan Perrottet, co-founder, comes on the Sticky Branding Podcast to share how.
