With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
Do your customers call you first when they’re ready to buy? Silverline has created a first call advantage. They generate over 90% of their business from referrals from Salesforce.com. They’ve created an enviable position as the first call in their niche, and they’re growing rapidly as a result.
Every company wants client referrals, but are you too dependent on word of mouth marketing? Avoid 5 pitfalls of being too dependent on word of mouth marketing.
Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an art form. It’s not. It’s futile.
A logo is a symbol, a reference point and a beacon for your business. It helps to create brand recognition, and support top of mind awareness. But your logo does not drive sales.
Networking is crucial to business, but if not done well it is time consuming and ineffective. Use a system to connect with higher quality contacts, and build purposeful relationships.
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Trying to land a strategic account? Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about getting one introduction, get six.
Business cards are like neckties. They’re caught in tradition and ceremony. Explore the idea of business note cards, and where card giving fits in your business.
The biggest obstacle to creating a unified brand for a professional services firm is the Partner compensation plan. ‘Eat what you kill’ comp plans fracture brands.
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