Successful Companies Create Great Brands
Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Category: Business Model
Define Your Business Strategy By What Won’t Change
In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about ...
Differentiate With Your Business Model
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. ...
Why Brands Need To Be Refreshed
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay ...
Why Do Your Customers Buy?
Why do your clients choose your brand?
Many people are quick to respond to this question. They'll answer with the ...
Last Man Standing Is Not Strategy
It's very hard to grow and build a business if your industry is in decline. Industries, like businesses, have ...
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Jeremy Miller
Top 30 Brand Guru
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