Successful Companies Create Great Brands
Successful businesses create great brands, and never the other way around. No one cares about your brand if your business is not successful.
Successful Companies Create Great Brands
Category: Business Model
Define Your Business Strategy By What Won’t Change
Define Your Business Strategy By What Won’t Change
In a world of rapid change, what won't change is where you build a business strategy. These are the constants that anchor your brand, and where you invest your innovation.
Instagram Took the Kodak Moment
Instagram Took the Kodak Moment
Kodak became an iconic brand, because it facilitated an important job. It helped us visually journal the special moments in our life. But as we know, Kodak lost its way. In early 2012 Kodak filed for bankruptcy. Ironically, right as Kodak was failing Facebook was acquiring Instagram. Instagram had taken the place of the Kodak Moment.
Differentiation Is A Side Effect
Differentiation Is A Side Effect
Differentiating a business is often misunderstood. It’s not about logos, websites or taglines. And it’s not about unique selling propositions, and the stories you tell. These things are all wrapping paper. They may indicate what makes your business unique, but...
Differentiate With Your Business Model
Differentiate With Your Business Model
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. You can’t differentiate your business based on what you do. For example I recently attended a networking event where all the participants got up and...
Why Brands Need To Be Refreshed
Why Brands Need To Be Refreshed
Brands have a shelf life. They need to be refreshed every three to seven years depending on the industry to stay relevant and desirable. I wrote about this idea a couple weeks ago. Yet it begs the question, why must a brand be refreshed? Brands are updated for two...
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Jeremy Miller
Top 30 Brand Guru
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