Every aspect of your business contributes to your brand, but it’s strategic! Here are 5 components of a brand strategy, and how they work.
Why Branding Matters
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Separating Unicorns from the Herd: Your Best Customers May Not Be Replicable
Unicorns are exquisite, profitable customers, but exceedingly rare. You can waste a lot of time selling to unicorns. The opportunity for growth is in the herd with “ideal average” customers.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
