Challenge the Customer’s Comfort Zone
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's essential. Content is the backbone of your digital marketing strategy. You need it to achieve a high search rank. You need it for customer engagement. You...
It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our customers than ever before: Facebook, Twitter, LinkedIn, blogging, email newsletters, YouTube, you name it. The choices are plentiful, and their potential...
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
The posts you requested could not be found. Try changing your module settings or create some new posts.