Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Challenge the Customer’s Comfort Zone
read more
BLOG
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Overcoming Sales Objections
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Your Website Trumps Your Sales People
Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
Creating Content to Drive the Sales Process
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's essential. Content is the backbone of your digital marketing strategy. You need it to achieve a high search rank. You need it for customer engagement. You need...
Generate Future Leads: Engage Your Market with Content
It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our customers than ever before: Facebook, Twitter, LinkedIn, blogging, email newsletters, YouTube, you name it. The choices are plentiful, and their potential is...
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!
About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
