Challenge the Customer’s Comfort Zone
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Challenge the Customer’s Comfort Zone
Category: Buyers
Demand Generation: How It Works
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
Overcoming Sales Objections
Overcoming Sales Objections
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
Your Website Trumps Your Sales People
Your Website Trumps Your Sales People
Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
Creating Content to Drive the Sales Process
Creating Content to Drive the Sales Process
It's not easy coming up with a steady stream of interesting, relevant content for your customers. But it's essential. Content is the backbone of your digital marketing strategy. You need it to achieve a high search rank. You need it for customer engagement. You...
Generate Future Leads: Engage Your Market with Content
Generate Future Leads: Engage Your Market with Content
It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our customers than ever before: Facebook, Twitter, LinkedIn, blogging, email newsletters, YouTube, you name it. The choices are plentiful, and their potential...
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Jeremy Miller
Top 30 Brand Guru
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