Sales Tactic: Use A Door Opener
Customers mitigate major purchase decisions by hedging. It's a natural part of the buying cycle. Instead of fighting or avoiding the hedge, use a Door Opener to initiate the sale.
Sales Tactic: Use A Door Opener
Category: Buying Risk
Branding Professional Services: Making the Intangible Tangible
Branding Professional Services: Making the Intangible Tangible
What separates one professional service firm from another? Its people. But how do you know one firm's people are better than another's? The brand! The challenge of selling services is they are intangible. You can't touch, smell, hear or see them. Which means you...
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
Jeremy Miller
Top 30 Brand Guru
Download our Latest Guide
Subscribe to our Newsletter!
Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!
"*" indicates required fields