Customers mitigate major purchase decisions by hedging. It's a natural part of the buying cycle. Instead of fighting or avoiding the hedge, use a Door Opener to initiate the sale.
What separates one professional service firm from another? Its people. But how do you know one firm's people are better than another's? The brand! The challenge of selling services is they are intangible. You can't touch, smell, hear or see them. Which means you...
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