Make Buying Insanely Easy
The gold standard of a strong brand is fast, efficient selling. Simplify your buying process by avoiding these three buying sins.
Make Buying Insanely Easy
Category: buying
Seller Beware
Seller Beware
In the pre-Internet days people used to say, "Buyer Beware." Companies were in control. They set the price. They educated the buyers. They negotiated from a position of power. That's not the case anymore. The tables have turned. It's "Seller Beware."
Is Your Sales Process Hurting Your Brand?
Is Your Sales Process Hurting Your Brand?
Your brand and marketing create the conditions for a sale. But a flawed sales process can unravel all the goodwill created by your brand. Manage your sales process to a high standard, and deliver a buying experience your customers expect.
Is Your Call To Action Too Late?
Is Your Call To Action Too Late?
A B2B customer can be 90% of the way through the buying cycle before they even engage a sales person. Is your call to action too late? Typical call to to actions like "contact us" or "request a demo" only work when the buyer knows what they want. How can you engage your customers sooner?
Breaking Buying Habits
Breaking Buying Habits
The greatest obstacle to sales is indifference. Your customers are on autopilot, and make decisions out of habit. Break their buying habits to consider new ideas and your services.
Short Circuit The Sales Process: Lead With A Hypothesis
Short Circuit The Sales Process: Lead With A Hypothesis
Lead with a hypothesis. You don’t have time to ask a prospect how you can help them. They expect you to know the answer before you even start.
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Jeremy Miller
Top 30 Brand Guru
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