The pace of change is accelerating in business. It’s our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, “If it ain’t broke, break it.”
There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff’s buy-in.
There is no replacement for live, face-to-face events. As good as digital media and social media are, they can’t achieve the impact of a Wow Event.
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
In March I had an amazing opportunity to deliver a short speech for the Canadian Association of Family Enterprise (CAFE). I talked about how family businesses must constantly rethink and reposition their businesses in order to remain relevant through the decades. I...
Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is launch a startup and then sell or go public, so they can cash in and move on. They're unwilling to do the work it takes to build a real company, which is...
It baffles me when people try to "wing it." I see it all the time. Job seekers show up to an interview, and they haven't done their homework. They don't know what the company does, why the job is important or how they'll be successful in it. They just expect the...
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