The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
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