Category: CAFE

If It Ain’t Broke, Break It!

If It Ain’t Broke, Break It!

The pace of change is accelerating in business. It's our new reality. Brands are shifting. Strategies are shifting. Industries are shifting. Embrace this reality. Sticky Brands do this by saying, "If it ain't broke, break it."
Next Generation Branding

Next Generation Branding

There has never been a time in business where we have so much opportunity yet so much adversity at the same time. Family businesses that thrive through the generations embrace this dichotomy and constantly reinvent.
It Really Is About The Money

It Really Is About The Money

It really is about the money. When a brand is operating to its full potential it makes your products more findable, referable, memorable and desirable. A dynamic brand accelerates your sales funnel and grows wealth.
Archway Insurance: Rebranding Relies On A Strong Team

Archway Insurance: Rebranding Relies On A Strong Team

Changing a company name can be highly disruptive, especially with a well established brand. Archway Insurance rebranded in 2011, and got its team involved to support the process. Rebranding is sure to fail without your staff's buy-in.
Wow Events: Spark Client Engagement

Wow Events: Spark Client Engagement

There is no replacement for live, face-to-face events. As good as digital media and social media are, they can't achieve the impact of a Wow Event.
Muldoon’s Coffee: Cultivating Adoring Customers

Muldoon’s Coffee: Cultivating Adoring Customers

The hallmark of a sticky brand is adoring customers. The challenge is standing out, and delivering an outstanding experience. Good does not garner adoring customers. Good is average, and average isn’t worth bragging about.
Video: My Talk On Next Generation Leadership

Video: My Talk On Next Generation Leadership

In March I had an amazing opportunity to deliver a short speech for the Canadian Association of Family Enterprise ...
Next Generation Leaders

Next Generation Leaders

Steve Jobs wrote, "I hate it when people call themselves 'entrepreneurs' when what they're really trying to do is ...
Don’t Wing It

Don’t Wing It

It baffles me when people try to "wing it." I see it all the time. Job seekers show up to an interview, and they ...

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Jeremy Miller

Top 30 Brand Guru

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