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3 Traits of a Sticky Brand

3 Traits of a Sticky Brand

There's something magical about a sticky brand. They stand out amongst all others, and they get talked about. Apple is a master of creating brand buzz. I Googled the latest news on both the iPad 3 and iPhone 5 today, and found oodles of posts. The pundits are saying...

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Making Company Names Memorable

Making Company Names Memorable

There's so much riding on a name. It sets the stage for your brand and your customer experience. Think of great brand names: Apple, Caterpillar, Virgin and Google. These names are memorable, repeatable and evocative. They set the tone for the companies they represent....

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