Embrace “I don’t” to change behaviors. It’s one of the most powerful phrases in your vocabulary. According to a recent study, “I don’t” is up to eight times more effective than saying “I can’t,” and more than twice as effective as saying “no.”
General Stanley McChrystal said, “You’re not going to come up with a hundred year plan, a fifty year, or even a five year plan. You’re going to come up with general directions and frameworks, and you better learn everyday. Because that’s the world we’re in now.” Your ability to adapt and transform your business may be your greatest competitive strength.
Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
Dissatisfaction is the great divide between action and inaction. Are you pissed off enough with the status quo that change is not an option? Use this short equation, D x V x P = △, to determine your company’s ability to make change.
Why? This is the most important question to answer in any rebranding or renaming project. Why? Why are you doing it? If you can't give a succinct, authentic and sharable message, stop. Don't pass go. Don't collect $200. You've got to get your story right before you do...
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