Clarity Archives -

Please Don’t “We We” On Your Customers

Nothing will accelerate your marketing more than clear brand messaging. Learn how to describe your brand and what makes it unique in 10 words or less.

Simple Clarity: Clarity Differentiates Your Brand

By Jeremy Miller

Simple Clarity is the ability to describe your business and what makes it unique in ten words or less. This is deceptively hard, especially for an innovative, growing company. Simple, clear communication immediately differentiates your brand. It demonstrates your company is not only innovative, it's credible.

Don’t Make Me Think: The Art of the Elevator Pitch

By Jeremy Miller

Fluffing up your elevator pitch waters down its impact. Catching a prospect's attention is secondary. A strong elevator pitch delivers clarity first. Focus on the facts: you are, you do, you serve.

Embrace Your Category

By Jeremy Miller

Describe your products simply, succinctly and in the language of your customers. Speaking in the language of your customers will make your brand more findable, referable, memorable and desirable.

Sell In The Language Of Your Customers

By Jeremy Miller

When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.