94% of American adults said a primary use of their free time is recuperating from work. That is a profound shift in society, and directly influences how marketers speak to and engage their markets. To engage time-crunched clients, marketers have to eliminate points of resistance in their brand.
Growing a social media group is one of the most effective ways to scale your brand and your network. Whether you choose a LinkedIn Group, a Facebook Page or another network, creating a vibrant social media community is immensely powerful. The challenge is how to get the group off the ground.
Over the past couple of years Mitch Joel has been saying we're in the midst of a renaissance, we just don't know it. Well, how could we know? It's hard to know we're in a period of great upheaval and change when we're in the midst of it. But I think Mitch is right....
I can't help but think there's something off in our society. Our priorities, our objectives, our lifestyle all feel out of balance. The signs are there. In the Great Reset, Richard Florida writes, "A generation ago, all of life's basic necessities – housing,...
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