Category: Coca-Cola

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

Brand Metaphors: How to Engage Customers at a Deep, Visceral Level

Brand metaphors give your brand a three dimensional quality. They connect with customers at a deep, visceral level that could not be achieved through classical marketing techniques. Brand metaphors help you connect with your customers a subconscious level.
LEAPJob: Core Metaphors Make Brands Leap

LEAPJob: Core Metaphors Make Brands Leap

Core metaphors are the linchpins of brand experiences. They span cultures, languages, dialects and countries. They are universal to all human beings, and the building blocks of our communications. LEAPJob uses the core metaphor journey in its brand architecture.
Social Media is a Tactic, Not a Strategy

Social Media is a Tactic, Not a Strategy

Asking a company about their social media strategy is like asking a carpenter whether he has a hammer strategy. We’re talking about tools not architectural drawings. Social media are tools to support a strategy.
Like, Trust, Buy: It Takes More Than Awareness to Sell

Like, Trust, Buy: It Takes More Than Awareness to Sell

Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like ...
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...
Generate Future Leads: Engage Your Market with Content

Generate Future Leads: Engage Your Market with Content

It strikes me that we are living in a golden age of marketing. We have more opportunities to connect with our ...
Instilling a Design Ethic

Instilling a Design Ethic

Design is a nebulous term. At its most trite description, it's a practice of making things beautiful. I don't ...
Great Ideas Accrue Value Over Time

Great Ideas Accrue Value Over Time

You don't have to have a huge advertising budget to get a lot of traction.  Rather, it takes focus and ...
Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's ...

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Jeremy Miller

Top 30 Brand Guru

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