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Instilling a Design Ethic

Instilling a Design Ethic

Design is a nebulous term. At its most trite description, it's a practice of making things beautiful. I don't share this sentiment though. Great design is functional. It solves problems. It is aesthetically pleasing, because great designs solve problems simply and...

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Web Content is a Brand Asset

Web Content is a Brand Asset

The war for mindshare is no longer waged on television sets and billboards.  It's being waged online, and it's being driven by content. In the old days mega-brands were built on advertising.  Companies like Nike, Coca-Cola and McDonalds spent billions of dollars in...

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