Every sales rep worth his salt never stops hunting. I’m not going to wait for the phone to ring. If there’s someone I want to reach I’m going to make the call. It’s that simple.
Cold calling stopped being a viable lead generation option years ago. But for some reason some companies hold onto it like it’s an art form. It’s not. It’s futile.
Trying to land a strategic account? Circling The Prospect means finding multiple people to recommend you, and squarely put you on the prospect’s radar. Forget about getting one introduction, get six.
Subscribe via email
Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!