Category: Colgate

A Brand Name Is the Longest Living Artifact of Your Company

A Brand Name Is the Longest Living Artifact of Your Company

Everything in a business can change over time, but the name does not. A brand name is the longest living artifact of a company. Protect it.
The Central Group: Innovate Beyond Your Products

The Central Group: Innovate Beyond Your Products

Customers come for the products, but stay for the results. The Central Group has innovated beyond their products with sticky value-add customers. As Rick Eastwood, President of The Central Group explains, "We're not in the business of selling displays and packaging. We're here to help our clients get their products out the door."
The Central Group: It’s Not What You Sell. It’s What You Deliver

The Central Group: It’s Not What You Sell. It’s What You Deliver

Theodore Levitt wrote, "People don't want to buy a quarter-inch drill, they want a quarter-inch hole." This quote is famous, because so many companies confuse their corporate purpose. They position their brands on what they do, and lose sight of what they deliver.

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Jeremy Miller

Top 30 Brand Guru

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