Category: Color
Brand DifferentiationSticky Brands
Colors Shape Brand Identities
DECO Windshield Repair: Color Shapes Brand Identity

DECO Windshield Repair: Color Shapes Brand Identity

Your brand's colors are far more than aesthetic choices. DECO Windshield Repair leverages their brand colors to make their mobile kiosks stand out, attract clients and reinforce the client experience. Color is powerful part of your brand. It engages your clients at an emotional level and helps them recall your firm and make it sticky.

Brand Differentiation
Branding: Bland, Boring And Blue

Branding: Bland, Boring And Blue

33% of the top 100 global brands are blue. Brands like P&G, IBM, GE, HP, Ford and Samsung all use blue as their primary brand color. It’s a pretty good color. Blue connotes a company that is trustworthy, established and secure. It’s the color of big, old and professional.As a result, a disproportionate number of small-to-mid size companies default to using blue in their identities too. They assume blue is a better branding choice, because it signals they are like the big, established brands. Blue is perceived as more professional. That may be true, but blue is boring!

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.
Podcast Cover Opt1 copy

Jeremy Miller

Top 30 Brand Guru

Jeremy-Miller-brand-guru-e1635883242786

Download our Latest Guide

latest-guide-blog-cover
Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

This field is for validation purposes and should be left unchanged.