Marketing Is Not Magic
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Every morning I wake up to CBC Metro Morning, a radio show serving the Toronto market. It's my routine. The structure and consistency of the program is as important to me as the content. For example, I know I'm late if I'm not in the shower before the news report...
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