There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Every morning I wake up to CBC Metro Morning, a radio show serving the Toronto market. It's my routine. The structure and consistency of the program is as important to me as the content. For example, I know I'm late if I'm not in the shower before the news report...
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