Category: Communications

Casualties Along The Way

Casualties Along The Way

Every growing company tries and abandons strategies: products fail, partnerships fail, business ventures fail. Change is necessary for growth, but not everyone will see it that way. Not everyone is going to agree with the changes, and some may get malicious. Manage people with an axe to grind after your company changes direction.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Sell In The Language Of Your Customers

Sell In The Language Of Your Customers

When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
Two Stages of Demand Generation

Two Stages of Demand Generation

Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
The Double-Edged Sword of Digital Marketing

The Double-Edged Sword of Digital Marketing

The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Vertizontal Marketing: The Halo Effect of Niching

Vertizontal Marketing: The Halo Effect of Niching

A vertizontal strategy combines specializing in a specific niche—the vertical—while still taking on general clients—the horizontal. This approach is highly effective for professional services firms operating in regulated environments like accounting, legal, insurance or financial services.
Don’t Forget to Market Offline

Don’t Forget to Market Offline

Digital marketing is important, but don’t forget about the real world too. I’ve been shocked recently to see a ...
Avoid Technology Bandwagons

Avoid Technology Bandwagons

Should your company have a Facebook Page or a LinkedIn Group? What about apps? Should your company have an app on ...
Social Media: You Don’t Have a Choice

Social Media: You Don’t Have a Choice

Companies have a choice: get into social media, or get into it later. Either way every company is going to have to ...
Find Your Destination: Crafting Impactful Presentations

Find Your Destination: Crafting Impactful Presentations

A friend of mine told me I should buy stock in 3M, because I go through so many Post-It Notes. She's right. My ...
Take the Jargon-Free Challenge

Take the Jargon-Free Challenge

Buzzwords and acronyms are like Wonder Bread. They may sound impressive, but they're nutritionally deficient for ...

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Jeremy Miller

Top 30 Brand Guru

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