Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Small Acts of Participation
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Carter Wilkerson Created the World’s Most Popular Tweet, and Here’s Why
Carter Wilkerson is breaking the world record for the most popular tweet. Here’s how Wendy’s laid the foundation for #NuggsForCarter to be a thing.
Fans vs Followers: Is Your Social Network Buying?
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Membership Has Its Privileges
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
The Law of 3&10: How Brand Communities Scale
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It’s a model for understanding how communities scale.
Start A Fire
It’s hard to ignore an energized brand. You may have never used Uber’s services, but I’m sure you’ve heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Come For The Service, Stay For The Relationship
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Are LinkedIn Groups Worth It?
Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
The Sticky Branding Book Needs You! Join the Launch Team and Get Awesome Rewards
I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it’s released? Join the Launch Team, and you will receive 5 awesome benefits.
How To Differentiate When Your Competition Is So Good
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
