Small Acts of Participation
Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Small Acts of Participation
Category: Community
Carter Wilkerson Created the World’s Most Popular Tweet, and Here’s Why
Carter Wilkerson Created the World’s Most Popular Tweet, and Here’s Why
Carter Wilkerson is breaking the world record for the most popular tweet. Here's how Wendy's laid the foundation for #NuggsForCarter to be a thing.
Fans vs Followers: Is Your Social Network Buying?
Fans vs Followers: Is Your Social Network Buying?
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Membership Has Its Privileges
Membership Has Its Privileges
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
The Law of 3&10: How Brand Communities Scale
The Law of 3&10: How Brand Communities Scale
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It's a model for understanding how communities scale.
Start A Fire
Start A Fire
It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
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Jeremy Miller
Top 30 Brand Guru
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