Activate your community with Small Acts of Participation. These are deliberate activities to connect people to your mission. Discover how.
Carter Wilkerson is breaking the world record for the most popular tweet. Here’s how Wendy’s laid the foundation for #NuggsForCarter to be a thing.
If your brand quit social media tomorrow would anyone care? Would anyone even notice? Brands are chasing followers, but should really develop fans.
Associations and nonprofits are facing a seismic shift: declining membership; event participation is waning; and recruiting new members is getting harder and harder. Pundits are arguing the membership model is dead, but this couldn’t be further from the truth. Membership is not dead. To paraphrase American Express, membership has its privileges.
Every time a community triples in size the infrastructure and organization tools of the group shifts. This is the Law of 3&10. It’s a model for understanding how communities scale.
It’s hard to ignore an energized brand. You may have never used Uber’s services, but I’m sure you’ve heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Are LinkedIn Groups worth it? First impressions can be deceiving. The conditions for success on LinkedIn have changed. Think twice before starting your group.
I need your help. In a few weeks my new book, Sticky Branding, will be published. Will you help me get the word out about the book, and post a review on Amazon before it’s released? Join the Launch Team, and you will receive 5 awesome benefits.
How do you differentiate your brand when all of your competitors do an amazing job? Improving your products and services can take you only so far, and niche marketing has its limitations too. Move beyond the tactics and build a community for your brand.
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