Your real competitors aren’t external. They’re internal. You’re competing with inertia and time. We all face the forces of inertia and time, and they are dogged, ferocious competitors. I find it strange to describe “inertia” and “time” as competitors, but they’re two...
Where does your brand play? How does it win? These are two important of the most important questions in defining your brand strategy. Position your brand to win.
It’s hard to compete and win against a sticky brand. Growing your brand is a key line of defense, and provides your business competitive immunity. And with competitive immunity comes increased profits and exciting business opportunities.
Mahatma Gandhi said, “First they ignore you, then they ridicule you, then they fight you, and then you win.” DECO Windshield Repair applies this strategy too, and has disrupted the auto glass industry in Western Canada.
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
Sales people claim to lose a deal for 3 reasons: price, features, reputation. But these are superficial reasons. To avoid objections stop selling, and start facilitating.
A lot of marketing is misguided, because it focuses on explaining what a company does and its service category. You can’t differentiate your business based on what you do. For example I recently attended a networking event where all the participants got up and shared...
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