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If you value your personal brand, value your bio photo. It's your logo. Glamor shots, wedding photos or pictures taken on vacation just won't cut it. They don’t demonstrate credibility, and build your brand.
Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...
Every morning I wake up to CBC Metro Morning, a radio show serving the Toronto market. It's my routine. The structure and consistency of the program is as important to me as the content. For example, I know I'm late if I'm not in the shower before the news report...
When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy....
Trust is an integral part of social influence. If you want your customers to buy, then they better trust you. We live with trust every day. It's a core element of how we make decisions. It's that little feeling that helps guide our decisions. If something doesn't...
You don't have to have a huge advertising budget to get a lot of traction. Rather, it takes focus and commitment. It's amazing to consider that the Energizer Bunny campaign was launched in 1989. For 21 years we have heard the tagline, "He keeps going and going...
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Jeremy Miller
Top 30 Brand Guru
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