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Your Website Trumps Your Sales People

Your Website Trumps Your Sales People

Buyers verify everything. Whatever a sales person says will be checked and double-checked online. This point was clearly driven home for me this week. Sticky Branding is in the process of upgrading our office. We're negotiating with our landlord, we're getting new...

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Inconsistency Repels Customers

Inconsistency Repels Customers

When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy. Do...

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