Category: Content Marketing

Learn In Public: How to be a Thought Leader

Learn In Public: How to be a Thought Leader

Great thought leaders learn in public. Give your audience an opportunity to learn alongside you and experience the creative process. It will make your content more interesting and compelling.
Why You Should Write Long Form Content (Hint: Google Loves It)

Why You Should Write Long Form Content (Hint: Google Loves It)

Long form content are the articles that make me the most money. Google rewards well written long form content, which helps you drive sales.
Trying To Do Everything Is the Fastest Route to Mediocrity

Trying To Do Everything Is the Fastest Route to Mediocrity

Trying to do everything is the fastest route to mediocrity. You don't have to be on Facebook, Snapchat, and Instagram because they are new and available. The best brands are selective, and choose a few areas where they can be brilliant.
Creating Content in a Vacuum

Creating Content in a Vacuum

Creating content can be a lonely road, because 90% of internet users happily consume in silence. Find the inner drive to keep creating great content. Find the thing that will motivate you when everyone else is silent.
B2B Buyers Binge on Content

B2B Buyers Binge on Content

Social media marketing has changed. The strategies and tactics that worked in 2012 don't work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
Do Customers Know, Like and Trust Your Brand?

Do Customers Know, Like and Trust Your Brand?

Relationships make brands sticky. Do your customers choose your brand first? What separates average brands from Sticky Brands is a First Choice Advantage.
Publish Less, Engage More

Publish Less, Engage More

There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
Getting Your Content To Spread

Getting Your Content To Spread

It's getting harder and harder to get your content seen. Blogging and sharing links isn't a sound content marketing strategy anymore. Get your content to spread by posting it directly into the feed.
Personal Branding Strategy: How to Get Really Famous

Personal Branding Strategy: How to Get Really Famous

How to get really famous. Here's a proven personal branding strategy to stand out, grow your audience, and make your mark. You can apply the ideas to your business to grow an outstanding personal brand.
Ultra Long Form Content: It’s a Home Run

Ultra Long Form Content: It’s a Home Run

Ultra long form content performs surprisingly well. It generates more website traffic, it has high search value, and it generates more social media engagement. It's definitely worth adding to your content marketing mix.
Ultra Long Form Content: A 30 Day Test

Ultra Long Form Content: A 30 Day Test

Does long form content perform better than normal content? For the month of August I am shaking things up and posting indepth articles on branding — articles that are 2,500 words on average. I am testing long form content to see its impact on my content marketing strategy.
The Possibility of Personality

The Possibility of Personality

Break free of the confines of marketing, and add a human face to your brand. Humanizing your company is an immense competitive advantage. It immediately differentiates your firm from everyone else, because it provides a person who embodies your brand.

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Jeremy Miller

Top 30 Brand Guru

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