CONTACT

Category: Content Marketing

« back to blog

Content Marketing is a Marathon

Content Marketing is a Marathon

By Jeremy Miller
Writing one great article is not enough. Content marketing demands you do that month after month, if not day after day. It's a marathon. Set your pace and go into content marketing with an expectation that you will be doing it for several years.
Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

Canada’s Anti-Spam Law Decimates Email Lists: How To Rebuild

By Jeremy Miller
Canada's anti-spam laws are decimating corporate email lists. Companies got complacent in their email marketing, and they're waking up to the harsh reality that their subscribers were not really subscribers at all. How to rebuild your email list, and stay on the right side of the law.
Brilliant: Be Everywhere

Brilliant: Be Everywhere

By Jeremy Miller
Do your customers think of you first when they have a need? Make your brand top of mind. Brilliant™'s marketing strategy is to "be everywhere." They focus their marketing on being omnipresent in their target markets so their customers think of them first when they have a need.
Your Blog Is Boring

Your Blog Is Boring

By Jeremy Miller
Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.
Distribute Your Content To Drive Sales

Distribute Your Content To Drive Sales

By Jeremy Miller
If an article is posted on your website and no one is there to read it, does it make a sale? Nope. It just goes unnoticed. For every hour you create content, invest two more to grow your distribution.
Twist Image: Monetize Your Marketing – It’s Not A Fantasy

Twist Image: Monetize Your Marketing – It’s Not A Fantasy

By Jeremy Miller
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
Platforms Don’t Grow Themselves

Platforms Don’t Grow Themselves

By Jeremy Miller
"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Love Your Content, Love Your Brand

Love Your Content, Love Your Brand

By Jeremy Miller
Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
5 Tips To Get Your Email Newsletter Read

5 Tips To Get Your Email Newsletter Read

By Jeremy Miller
Email newsletters are still one of the most effective marketing tools. 5 tips to get more prospects, clients and fans to open and read your email. Don't leave it to chance. Get your email read.
First Call Advantage: Be Your Clients’ First Choice

First Call Advantage: Be Your Clients’ First Choice

By Jeremy Miller
At any given time 3% of your market is buying, the rest are not. Develop client relationships 3 years before you're needed to be your clients' first choice when they're ready to buy.
Personal Branding: Create a LOT of Content

Personal Branding: Create a LOT of Content

By Jeremy Miller
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

By Jeremy Miller
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.

Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Jeremy Miller

Top 30 Brand Guru

Download our Latest Guide

Download
Subscribe to our Newsletter!

Get weekly email with ideas, stories, and best practices to grow a Sticky Brand!

"*" indicates required fields

This field is for validation purposes and should be left unchanged.