The majority of content published on the internet is simply ignored. Here’s how to win at content marketing in 2019: Turn up the volume.
Turn Up the Volume on Your Marketing
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Content Shock Is a Branding Opportunity
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
B2B Buyers Binge on Content
Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
