The majority of content published on the internet is simply ignored. Here’s how to win at content marketing in 2019: Turn up the volume.
Content Shock is changing our consumption behaviors. Instead of subscribing to content, customers are bingeing. Even mundane purchases can trigger a binge, and this is creating a branding opportunity.
Social media marketing has changed. The strategies and tactics that worked in 2012 don’t work in 2106. B2B buyers are not following your posts on a daily or weekly basis, but B2B buyers will binge on your content when they are buying.
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