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Your Blog Is Boring

Your Blog Is Boring

By Jeremy Miller
Your readers are tuning you out. They like your content, but they're used to your routine. They see your posts cross their inboxes and social media feeds, but they don't click. They're not reading your stuff. Shake things up. Give your readers a reason to come back.
Distribute Your Content To Drive Sales

Distribute Your Content To Drive Sales

By Jeremy Miller
If an article is posted on your website and no one is there to read it, does it make a sale? Nope. It just goes unnoticed. For every hour you create content, invest two more to grow your distribution.
Twist Image: Monetize Your Marketing – It’s Not A Fantasy

Twist Image: Monetize Your Marketing – It’s Not A Fantasy

By Jeremy Miller
Twist Image makes their marketing so good their customers pay for it. Twist has baked content into the fabric of their business, and leverages the persona and expertise of Mitch Joel, as a writer and professional speaker, to monetize their marketing.
Platforms Don’t Grow Themselves

Platforms Don’t Grow Themselves

By Jeremy Miller
"If you build it, they will come." It's an appealing idea, but it’s not going to happen. Growing a platform starts with good ol' fashioned sales. Fancy marketing campaigns and promotions are not the starting point for building a platform. It starts with sales. If you sell it, they will come.
Love Your Content, Love Your Brand

Love Your Content, Love Your Brand

By Jeremy Miller
Interesting, engaging and well written newsletters are anomalies. Most company's content gets lost in the spam folder. The few firms that stand out take pride in their content, and put in effort that often seems out of proportion with the result.
Personal Branding: Create a LOT of Content

Personal Branding: Create a LOT of Content

By Jeremy Miller
Growing a personal brand is straightforward. Produce a lot of content, and get a lot of people to consume and share it. That’s it. That’s personal branding.
Measuring Content Marketing’s Effectiveness

Measuring Content Marketing’s Effectiveness

By Jeremy Miller
Define your goals for effective content marketing. Lead generation is only one outcome. Focus on sharability and engagement to generate future sales.
Brand Relationships Start With A Conversation

Brand Relationships Start With A Conversation

By Jeremy Miller
Conversations are the seeds of brand relationships. Your clients won’t buy from you unless they like you and trust you first. Use your content to start a conversation.
Did Google Kill Blogging?

Did Google Kill Blogging?

By Jeremy Miller
On July 1, 2013 Google is shutting down Google Reader. In a short blog post Google changed the direction of blogging. The announcement is a wake-up call for bloggers and companies to rethink their content strategies.
Platform Authenticity: When Self-Promotion Is Annoying

Platform Authenticity: When Self-Promotion Is Annoying

By Jeremy Miller
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Market Your Marketing

Market Your Marketing

By Jeremy Miller
Market your marketing. If no one is reading your content, then it isn't having an impact. The purpose of content is to engage your audience. Grow your audience every month.
Contingency Planning: Build a Content Repository

Contingency Planning: Build a Content Repository

By Jeremy Miller
A Content Repository is your contingency plan. It’s unrealistic to think you can show up every day for weeks on end without life getting in the way. Things happen. Put 3 weeks of content in the vault.

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Jeremy Miller

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