Less Strategy, More Execution
No one is born with perfect vision and purpose. The only way to find it is to live it and look for it. Strategizing and planning will only take you so far. Then you have to act.
Category: Content
Feed The Buyers’ Information Needs
When your clients are looking for information about your products, give them everything! Internet research is a common step in any major purchase, and your clients research to help them get informed and mitigate their buying risks.
How To Monetize Social Media Communities
A question I get all the time, “How do I monetize a social media community?” There are 4 primary ways to monetize an online community: advertising and sponsorship, affiliate marketing, events and experiences, and loyalty programs.
Two Stages of Demand Generation
Generating leads for your business has two fundamental components: attraction and engagement. Each on its own is not enough. You’ve got to put them together in creative ways to make your brand more findable, referable, memorable and desirable.
The Double-Edged Sword of Digital Marketing
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
Feeding The Content Beast
Your content is the foundation of your digital brand. The content your company produces drives social media, ...
Monetizing Marketing: Crafting Experiences
Free comes with a catch. Sign up for a free newsletter, and you get spammed. Attend a free event, and it’s an ...
Monetize Your Marketing Content
Is your marketing content good enough for your customers to pay for it?
Don’t laugh. Companies are monetizing and ...
Feed Your Creativity With Good Content
If you want to be more creative, consume more content – good content. As the old saying goes, you are what you ...
Google Dictates Web Design
We all play by the rules; Google's rules. Scan the web, and you will see website-after-website conforming to the ...
Content: You Don’t Have An Option
Ten years ago some people argued they didn't need a website. They felt their business was too complex or their ...
Story Streaming: Creating an engaged audience month-after-month
When you read a book you follow a logical stream of thoughts. The pages flow, ideas form and you are drawn into ...
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Jeremy Miller
Top 30 Brand Guru
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