Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Dump and run is not a marketing strategy. How you market your content is key to effectively growing your audience. Platforms are built on trust and audience engagement.
Cartoonists and animators have a unique gift to accentuate the positive. They draw on the essence of an action, and then exaggerate and dramatize it. For example, in Pixar's movie UP, dogs can talk. As Dug explains, "Hi there. My name is Dug. My master made me...
There's a debate raging in the blogosphere amongst marketers. On one side are the content advocates. They suggest content is king, because the internet is driven by content. On the other side are the context advocates. They say content is nothing without...
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