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Brochures Are Sales Crutches

Brochures Are Sales Crutches

Brochures and sales sheets don’t help the sales process. They don’t make it easier for your customers to buy. They don’t solve problems. Brochures are sales crutches. They prop up weak salespeople and indistinguishable brands.

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The 2-Call Close, Part 1

The 2-Call Close, Part 1

The 2-Call Close is the holy grail of branding. It’s the ability to package your services so well that you can close a sale in just 2 calls. And I’m not talking about simple, transactional deals. The 2-Call Close works on complex sales of $10,000 to $75,000. Find out how.

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