I’m excited to announce the release of newest ebook, Spark Engagement: Conversations Make Your Brand Sticky. Download your copy. It’s free!
Carter Wilkerson is breaking the world record for the most popular tweet. Here’s how Wendy’s laid the foundation for #NuggsForCarter to be a thing.
Every day you use mental autoresponders: canned response to routine questions. To spark engagement change your autoresponders. A simple hack to generate conversations.
The 5 best words you can hear a customer say are, “That’s interesting. Tell me more.” You’ve caught their attention. You’ve engaged them. Now you have the power to build a relationship.
There is too much content being produced. Nobody can keep up with it. More content and more automation will not make you more successful. To stand out be contrarian: publish less and engage more.
It’s easy to ignore companies that don’t engage with you, but it’s hard to ignore a conversation. Conversations are the secret weapon of Sticky Brands, because a conversation is a two-way dialogue to share ideas and opinions. And that spark of engagement can shatter the trap of indifference that so many companies fall into.
Water cooler moments are the secret of creating an engaging social media group. They draw people together, spark conversation, and help it grow further, faster.
Social media is a hot, hot topic. Every day I hear discussions on how to use social media more effectively. The questions come from all directions. Should we be on Twitter? How about Facebook? What about Yelp, Foursquare and Gowalla? And more importantly, how do we...
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