Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Simple Clarity is the foundation of your brand. It’s the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it’s easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
In 60 seconds, what would you say about your brand? If you do an interview on TV or radio, you have at most 60 seconds to explain who you are and what your company does. And that goes for any business, from GE to the corner store. The broadcast anchor doesn’t want an...
Your customers are crying out for clarity. We live in a cluttered world. We have so many options it's hard to sort them out. We've filled our lives with stuff: smartphones, iPads, email, GPS, Twitter, Facebook, work, home, soccer practice, projects, vacations, and the...
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