Category: Core Messaging

How to Create Effective Brand Messaging

How to Create Effective Brand Messaging

Every brand needs a voice. When working with a client, one of the very first places we start is to take a look at their messaging. We’re looking for consistency. We’re looking for effectiveness!
How To Use Metaphors In Branding

How To Use Metaphors In Branding

Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.
Make Your Brand Googleable

Make Your Brand Googleable

Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.
Finding the Words That Stick: Make a Brand Checklist

Finding the Words That Stick: Make a Brand Checklist

Nothing will accelerate your brand more than the ability to describe it in 10 words or less, Simple Clarity. Find the words that stick. Make your brand easier to find, easier to refer, and more desirable with a Brand Checklist.
Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Just The Facts: 3 Ways To Craft An Effective Elevator Pitch

Simple Clarity is the foundation of your brand. It's the ability to use an elevator pitch to simply and succinctly describe your brand. The challenge is it's easier said than done. There are 3 ways you can share your brand story to achieve Simple Clarity.
Brand Talking Points

Brand Talking Points

In 60 seconds, what would you say about your brand? If you do an interview on TV or radio, you have at most 60 ...
Customers Buy When They Get You

Customers Buy When They Get You

Your customers are crying out for clarity. We live in a cluttered world. We have so many options it's hard to ...

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Jeremy Miller

Top 30 Brand Guru

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