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How To Use Metaphors In Branding

How To Use Metaphors In Branding

Metaphors are powerful communication devices in branding. They act as a lens to get people to consider ideas or concepts in new ways. How you place and use them will shape your brand making it easier to understand, easier to talk about, and easier to share.

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Make Your Brand Googleable

Make Your Brand Googleable

Google is shaping your brand. Our constant interactions with Google have conditioned us to think and search in phrases. We type in statements or categories to find products and services. Play to this phenomenon in your marketing. Make your brand Googleable.

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Brand Talking Points

Brand Talking Points

In 60 seconds, what would you say about your brand? If you do an interview on TV or radio, you have at most 60 seconds to explain who you are and what your company does. And that goes for any business, from GE to the corner store. The broadcast anchor doesn’t want an...

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Customers Buy When They Get You

Customers Buy When They Get You

Your customers are crying out for clarity. We live in a cluttered world. We have so many options it's hard to sort them out. We've filled our lives with stuff: smartphones, iPads, email, GPS, Twitter, Facebook, work, home, soccer practice, projects, vacations, and the...

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