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Social Proof Your Brand

Social Proof Your Brand

Customers want to validate they’re making the right purchase decision. So they Google. They’re looking for social proof to validate you’re as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.

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Simard Suspension: The Best Sales Pitch

Simard Suspension: The Best Sales Pitch

The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, “The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it’s much more credible than anything else.”

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Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was unacceptable to say you worked from home, because it suggested the business was small and unreliable. Corporate headquarters were built to make a statement. The...

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Customers Want Clarity Not Certainty

Customers Want Clarity Not Certainty

Nothing in life is guaranteed. We know that. We accept that. That's life. So why do organizations try to sell on ROI (return on investment)? It's as if they can predict the future, and guarantee their customers will have specific results. It just doesn't work that...

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