Category: Credibility

Social Proof Your Brand

Social Proof Your Brand

Customers want to validate they're making the right purchase decision. So they Google. They're looking for social proof to validate you're as good as you say you are. Learn how to use social media, PR, and influencers to create social proof for your brand.
Simard Suspension: The Best Sales Pitch

Simard Suspension: The Best Sales Pitch

The best sales pitch is delivered by your customers. There is no one who can convey value better than the people already working with your products. David Tremblay, CEO of Simard Suspensions says, "The best argument to sell your products comes from your customers. You can build the best sales pitch that you can imagine, but let the customer talk about your products and it's much more credible than anything else."
Unattainable Goals Crush Your Credibility

Unattainable Goals Crush Your Credibility

A stretch goal can be very motivating. It can push you and your team beyond your limits, and achieve great feats. But an unattainable stretch goal can have the opposite effect. It can demotivate your team, and crush your credibility.
Communicate In The Language Of Your Customer

Communicate In The Language Of Your Customer

The fastest way to lose a sale is to make your customer feel stupid. Credibility is established with clear communications. Speak in the language of your customers.
Sell In The Language Of Your Customers

Sell In The Language Of Your Customers

When your customers don’t understand the words you say, they don’t buy. Convey and communicate your expertise in the language of your customers. Simple, clear communication demonstrates expertise. And simple, clear communication drives sales.
What’s in a Community? Relationships!

What’s in a Community? Relationships!

Sales is based on relationships. Your customers won’t buy from you unless they like you, trust you and find you credible. But the challenge is relationship building is time consuming. Community building changes this dynamic, and enables you to scale your network far beyond traditional means.
Like, Trust, Buy: It Takes More Than Awareness to Sell

Like, Trust, Buy: It Takes More Than Awareness to Sell

Your customers aren't going to buy from you unless they like and trust you. It's that simple. If they don't like ...
Expertise Defines Credibility

Expertise Defines Credibility

Until very recently where you worked said a lot about your business and your brand. In the 80's it was ...
You Can Only Lose Credibility Once

You Can Only Lose Credibility Once

Losing your credibility is like losing your virginity. You can only lose it once. My friend Jim Stewart shared ...
Customers Want Clarity Not Certainty

Customers Want Clarity Not Certainty

Nothing in life is guaranteed. We know that. We accept that. That's life. So why do organizations try to sell on ...
Brand Basics: Establish a Relationship of Trust

Brand Basics: Establish a Relationship of Trust

Trust is an integral part of social influence. If you want your customers to buy, then they better trust ...

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Jeremy Miller

Top 30 Brand Guru

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