To avoid a coronavirus marketing fail, brands need to think long-term. Focus on new markets and make sure they’re thinking after coronavirus.
In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
The blowback on Instagram changing their service agreement is a wake up call for brands and marketers. Don’t anchor your brand on any one social network. They’re not there for you, they’re there for themselves. The destination of your brand is your website.
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