Category: Crisis Management

Volkswagen Lost Its Purpose to be the Biggest Automaker

Volkswagen Lost Its Purpose to be the Biggest Automaker

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Eating Crow: The Art of the Apology

Eating Crow: The Art of the Apology

Don't get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
Social Media Strategy; It’s More Than Marketing

Social Media Strategy; It’s More Than Marketing

71% of companies in the U.S. don't have a social media strategy, according to a recent Manpower study. The report ...
Managing Brand Trust

Managing Brand Trust

Trust takes time.  It takes years to build, but it can be broken in seconds. In May, 2009 Toyota was voted the ...

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Jeremy Miller

Top 30 Brand Guru

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