There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Don’t get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
71% of companies in the U.S. don't have a social media strategy, according to a recent Manpower study. The report suggests only 29% of companies in North America have a "formal policy regarding employee use of social networking sites," and the numbers are even lower...
Trust takes time. It takes years to build, but it can be broken in seconds. In May, 2009 Toyota was voted the most trusted brand in Canada by Readers Digest. Now where are they? Less than a year later, their customers' trust has been severely damaged as they...
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