Is Sales and Marketing Changed Forever? Remote Sales and Virtual Teams
The sales industry saw one of the biggest shifts due to the travel ban and lockdown imposed by the COVID-19 pandemic
Category: crisis marketing
Move Faster than Your Competitors — Interview with Chris White, CEO of Fruitland Manufacturing
When the rest of the industry retreated and cut costs at the start of the pandemic, Chris increased Fruitland’s sales and marketing budget. This was a bold move, because Chris had only purchased the company just 10 weeks earlier. Tune into this story of grit, innovation, leadership, and transitioning from a crisis to a comeback.
The Ice Cream Brand You’ve Tried but Didn’t Know — Interview with Ian Scates, President of Central Smith
Ian Scates, President of Central Smith, comes on the Sticky Branding Podcast to share his company’s story. He talks about the challenges Central Smith faced with the pandemic and the closure of restaurants across the country, and how they’ve positioned their business as the #1 co-packer of frozen desserts.
Coming Back After Losing 90% of Revenue — Interview with Louis Trahan, Founder of Learngistics
Learngistics journey of losing 90% of the revenue, and how they’re now pioneering a new category of services: Virtual Classroom Producers.
The #1 Priority Is to Keep Your Team Whole — Interview with CEO Derin Hildebrandt of ProjectLine Solutions
CEO Derin Hildebrandt plans for the worst. Derin comes on the Sticky Branding Podcast to talk about how to win by planning for the worst.
From Crisis to Comeback (Video)
Everybody loves a good comeback story. It’s time to shift from crisis to a comeback. Is your brand ready Here’s a short video on how to adapt your marketing for the comeback.
Slingshot Strategy
Comeback from the pandemic with a Slingshot Strategy. Here's how. The Slingshot Strategy is a proven, step-by-step branding and marketing process to drive sales in three stages.
It Felt Like We Were Going to War
A year after the pandemic, it felt like we were going to war. Crisis Marketing had purpose. We weren’t just growing brands, we were preventing layoffs and closures.
Zoom Is Consuming Relationship Capital
We have been living off relationship capital earned from before the pandemic. Zoom is consuming relationship capital, not creating it. This should raise alarm bells for any salesperson or brand that is dependent on personal relationships.
Just-in-Time Buying and Why It’s Disrupting Your Business
When customers feel uncertain they hesitate. They can demonstrate a desire and a need to move forward, but they don’t buy. They keep pumping the brakes and delaying purchase decisions until the very last moment. This is just-in-time buying.
Oh 2021, What Marketing Trends Will You Bring?
Here are the trends I predict will continue, pop up, or take over as we navigate through 2021.
One Quick Question
What is your #1 burning marketing challenge? 2020 was the worst! You know the rest of the story. As we enter 2021 we are seeing clear trends that will impact your sales and marketing.
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Jeremy Miller
Top 30 Brand Guru
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