Category: Crisis

Why You Need to Sell Decisively In a Crisis

Why You Need to Sell Decisively In a Crisis

The Covid-19 pandemic is making it tougher than ever to make a sale. Customers are slashing budgets and postponing projects, and purchase decisions traditionally made by managers require executive approval. Breaking the veil of indecision and uncertainty requires a decisive sales strategy.
How to Prepare Crisis Communication for the Coronavirus

How to Prepare Crisis Communication for the Coronavirus

In a crisis, speed is everything. Here are some action-steps to a create a crisis communication plan in response to the coronavirus.
Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona Beer Doesn’t Cause Coronavirus… Or Does it?

Corona beer's brand is in trouble. 38% of Americans wouldn't buy Corona beer because of the coronavirus. How crises impact brand names.
Volkswagen Lost Its Purpose to be the Biggest Automaker

Volkswagen Lost Its Purpose to be the Biggest Automaker

There is a tension between purpose and growth. Volkswagen lost sight of its purpose in its pursuit of growth, and its brand is in a crisis.
Eating Crow: The Art of the Apology

Eating Crow: The Art of the Apology

Don't get defensive when you have offended. Take criticism at face value, and apologize genuinely. Simply, graciously apologize. Acknowledge the mistake, and learn from it.
My Ultimate Bucket List: From Brilliant to Blunder

My Ultimate Bucket List: From Brilliant to Blunder

Malaysia Airlines launched and pulled a marketing campaign called, My Ultimate Bucket List. It was a brilliant campaign, but entirely inappropriate following the loss of Flight 370 and Flight 17 being shot down over Ukraine.
Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hotel Fines Guests For Negative Reviews; It Killed Their Brand

Hudson Union Street Guest House has destroyed their brand. A failed social media policy created a media crisis on a global scale. They fined guests $500 for negative reviews on Yelp, and the story became viral. The only option left is to rebrand.
Managing Brand Trust

Managing Brand Trust

Trust takes time.  It takes years to build, but it can be broken in seconds. In May, 2009 Toyota was voted the ...

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Jeremy Miller

Top 30 Brand Guru

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