BLOG

Avoid the Obvious: Where Are Your Customers Going?

Avoid the Obvious: Where Are Your Customers Going?

Walter Gretzky coached his son to “Skate where the puck is going, not where it’s been.” The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn’t been served before?

read more
Contacts Are Cheap

Contacts Are Cheap

Networking is not what it used to be. In the old days, and by old days I mean the 80's and 90's, we relied on person-to-person networking to grow our reach. We went to industry events to meet new people, see old faces and develop relationships. We collected cards, and...

read more
Are sales calls a good use of your time?

Are sales calls a good use of your time?

Making sales calls are fun. You get to meet new people, understand their challenges, share insights and present solutions. If all goes well, you close the deal. Here's the question: what is the value of your time to make a sales call? You never go to a sales call just...

read more

Subscribe via email

Get weekly emails with ideas, stories, and best practices to grow a Sticky Brand!

  • This field is for validation purposes and should be left unchanged.

Subscribe to Our Newsletter

  • This field is for validation purposes and should be left unchanged.