Marketing as a Percentage of Revenue
Small businesses are not investing enough in sales and marketing. Treat marketing as an investment. Invest in marketing as a percentage of revenue, and grow it with your business.
Category: CRM
Sales Tactic: Use A Door Opener
Customers mitigate major purchase decisions by hedging. It's a natural part of the buying cycle. Instead of fighting or avoiding the hedge, use a Door Opener to initiate the sale.
Anticipating Trends for Business
Walter Gretzky coached his son to "Skate where the puck is going, not where it's been." The same advice can be used in business. Set your business up to go where your customers are going, not where they’ve been. Let your competitors chase after the obvious. How can you innovate in your industry to find a new niche or category that hasn't been served before?
Contacts Are Cheap
Networking is not what it used to be. In the old days, and by old days I mean the 80's and 90's, we relied on ...
Your Most Valuable Asset: Your Database
Content is cheap. Basically anyone can publish a blog, setup a Facebook Page or post a few tweets. Creating and ...
Social Media Strategy; It’s More Than Marketing
71% of companies in the U.S. don't have a social media strategy, according to a recent Manpower study. The report ...
Social CRM. What is it? Just another buzz word?
If your customers are on Twitter, then you have to be there too. The same goes for Facebook, LinkedIn, FourSquare ...
Every Hero Needs a Villain. What Is Your Brand Fighting For?
Every superhero has a nemesis. Batman has the Joker. Spiderman has the Green Goblin. Superman has Lex Luthor. ...
Are sales calls a good use of your time?
Making sales calls are fun. You get to meet new people, understand their challenges, share insights and present ...
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Jeremy Miller
Top 30 Brand Guru
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