14 characters. That’s all it took to irreparably damage the CrossFit brand. How one tweet is destroying the CrossFit brand and what every business owner needs to learn from it.
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Relationships are the secret-sauce of a sticky brand. We fall in and out of love with products, but human relationships are far more lasting. It's people that make brands stick. When you buy a new car, you love it. It's fun to drive, and fun to show off. It's your...
Last week I signed up for CrossFit. I have social media to thank for it (or blame depending on your point of view). CrossFit is a fitness regime that's become popular over the past two years. It's been around for quite some time, but social media has really given it...
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