Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
Why Fit In When You Were Born To Stand Out?
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Embrace the Power of “I Don’t”
Embrace “I don’t” to change behaviors. It’s one of the most powerful phrases in your vocabulary. According to a recent study, “I don’t” is up to eight times more effective than saying “I can’t,” and more than twice as effective as saying “no.”
Start A Fire
It’s hard to ignore an energized brand. You may have never used Uber’s services, but I’m sure you’ve heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Give Your Customers a Reason to Come Back
Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
The Culture Trap: When Your Organization Derails the Brand Strategy
Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
Come For The Service, Stay For The Relationship
Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Freely Fire Bad Customers
It’s ok to fire bad customers. Actually, it’s great to fire bad customers. Bad customers are holding your business back. They are stunting it’s growth, and hurting your brand. Fire bad customers to free your company to do great work.
Do You Believe In Your Brand?
Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Giving Thanks: Take the Thank You Challenge
There are amazing people in your life and business, but in the hustle and bustle of the holiday season it’s easy to lose sight of the great work they do. Over the next week try a little exercise. See how many times you can say “thank you.” Make it a challenge.
Slay Your Time Vampires
The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
