Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
Embrace "I don't" to change behaviors. It's one of the most powerful phrases in your vocabulary. According to a recent study, "I don't" is up to eight times more effective than saying "I can't," and more than twice as effective as saying "no."
Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
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