Category: Culture

Macadamian: Finding A Brand Name That Sticks

Macadamian: Finding A Brand Name That Sticks

Finding a sticky company name requires both curiosity and determination. Macadamian found there's in the most unexpected of places, the grocery store aisle. Play with words, and don't compromise. Pursue the right now for your brand.
Modern Engineering: BHAGs Drive Innovation

Modern Engineering: BHAGs Drive Innovation

BHAGs drive performance. Modern Engineering is one of the oldest machine shops in British Columbia, but they are standing out with a big hairy audacious goal, a BHAG. The goal stretches Modern to try things beyond their reach, but it also focuses their team on what's important.
DevFacto: Happy Employees Create Happy Customers

DevFacto: Happy Employees Create Happy Customers

Happy employees create happy customers. DevFacto stands out with a dynamic culture that radiates through their brand. They are a software development firm based in Edmonton, Canada. The firm has grown over 96% in the past 3 years, and their culture is a key contributor to their success.
ProVision IT: Built To Last vs Built To Sell

ProVision IT: Built To Last vs Built To Sell

Your founding vision will have a great deal of impact on your future brand. Are you building a business that will grow through the generations, or are you building a business to sell? ProVision IT is built to last, and their founding philosophy is embedded in their culture and systems.
WildPlay: Bake Values Into Your Brand

WildPlay: Bake Values Into Your Brand

Bureaucracy comes with growth, but it's the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
Marketing Is Not Magic

Marketing Is Not Magic

There is nothing magical about marketing. It’s straight-up, process-driven work. The fundamentals are the same for every organization. The difference is how they are executed. Execution is the great leveler of brands.
Social Media Policies Reveal Company Culture

Social Media Policies Reveal Company Culture

Your company's social media policy, or lack of one, reveals a lot about its culture. Is yours open and ...
A Leader To Follow: Steve Jobs

A Leader To Follow: Steve Jobs

The world lost a giant yesterday. There are very few people who can claim to have changed the world, but Steve ...

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Jeremy Miller

Top 30 Brand Guru

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