Category: Culture

Why Fit In When You Were Born To Stand Out?

Why Fit In When You Were Born To Stand Out?

Branding advice from Dr. Seuss, “Why fit in when you were born to stand out?” This philosophy explains why some people and companies have better brands than their peers.
Embrace the Power of “I Don’t”

Embrace the Power of “I Don’t”

Embrace "I don't" to change behaviors. It's one of the most powerful phrases in your vocabulary. According to a recent study, "I don't" is up to eight times more effective than saying "I can't," and more than twice as effective as saying "no."
Start A Fire

Start A Fire

It's hard to ignore an energized brand. You may have never used Uber's services, but I'm sure you've heard of the company. Brand energy is one of the most important differentiators. Start a fire in your brand to stand out.
Give Your Customers a Reason to Come Back

Give Your Customers a Reason to Come Back

Why should your customers come back? Customer retention starts with your brand. Focus on these 7 points to engage your customers and bring them back again and again.
The Culture Trap: When Your Organization Derails the Brand Strategy

The Culture Trap: When Your Organization Derails the Brand Strategy

Nothing can derail a brand strategy faster than a cultural misalignment. People issues are one of the hardest hurdles to overcome. 7 steps to overcome culture and human resources issues from derailing your brand strategy.
Come For The Service, Stay For The Relationship

Come For The Service, Stay For The Relationship

Strong relationships form a bond with your clients. It makes your brand comfortable, and people gravitate towards that. People buy from people they know, like, and trust.
Freely Fire Bad Customers

Freely Fire Bad Customers

It's ok to fire bad customers. Actually, it's great to fire bad customers. Bad customers are holding your business back. They are stunting it's growth, and hurting your brand. Fire bad customers to free your company to do great work.
Do You Believe In Your Brand?

Do You Believe In Your Brand?

Do you believe in your brand? This may sound like a trite question, but do you? Do you really believe in your brand? Behind every Sticky Brand are people — smart, ambitious, impatient people. People who believe in their brand so deeply that they will do anything in their power to make it a success.
Giving Thanks: Take the Thank You Challenge

Giving Thanks: Take the Thank You Challenge

There are amazing people in your life and business, but in the hustle and bustle of the holiday season it's easy to lose sight of the great work they do. Over the next week try a little exercise. See how many times you can say "thank you." Make it a challenge.
Slay Your Time Vampires

Slay Your Time Vampires

The wrong employees, poor processes, weak systems, and bad partners can suck the life out of your company. They are Time Vampires. You cannot grow a vibrant, engaging brand if you are dragged down by Time Vampires. Find them, identify them, and slay them.
AnswerPlus: The Customer Comes Third

AnswerPlus: The Customer Comes Third

"The Customer Comes Third" is an intriguing and counterintuitive core values, but fundamental to AnswerPlus's services, relationships and brand. They build their brand from the inside out. Dana Lloyd, CEO of AnswerPlus says, "Our brand is our culture, and our culture is our people,"
Scalar: Sales Driven Cultures Build Brands

Scalar: Sales Driven Cultures Build Brands

A sales driven culture is a key differentiator in any high growth company. Scalar is one of Canada's fastest growing IT companies, and they have a culture of sales. They're customer focused, and their sales people are a conduit to their customers.

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Jeremy Miller

Top 30 Brand Guru

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