Curiosity is a lost art in our age of broadcast marketing. Karen Flavelle, CEO of Purdy’s Chocolates, bucks the trend. She encourages her staff to be curious and ask questions. Being curious can shift the brand experience. Ask your customers a question or two, and encourage them to share their story.
There's something very cathartic about blogging. You can't simply write one article and walk away. Every week you have to come up with new, fresh and interesting content. It's a lot of work, but it's also highly rewarding. I have been writing articles and blog posts...
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