With stay at home orders slowly beginning to lift many people are still choosing to stay close to home, and we’re also seeing major shifts in behavioral trends.
Branding through 2020
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A Little Humor Goes a Long Way
Humor is a powerful customer service tool. Man gets 47 year layover, and receives the funniest customer service response. This is how customer service should really work.
Walk The Talk. How Cabico Delivers The Human Touch
“It’s so important to walk the talk,” says Alain Ouzilleau, President of Cabico. Great marketing is tangible. It’s more than words. It’s an integral part of the organization, and holds up the brand like the pillars of a building.
Pizza Nova: Always About Quality
Quality is a brand attribute many companies lay claim to, but few can clearly demonstrate. Pizza Nova defines quality as not only a core differentiator for their brand, but a core value. You can taste the difference in their products, experience it in their service, and observe it in their business model.
WildPlay: Bake Values Into Your Brand
Bureaucracy comes with growth, but it’s the antithesis of creating outstanding brand experiences. WildPlay is growing a sticky brand in a period of heady growth by baking their values into everything they do. They view their culture like a sourdough starter. With each new park they launch they break a piece of their culture off to seed the new facility.
We DO Judge A Business By Its Cover
You were probably taught not to judge a book by its cover. But let's be frank, you do. We all do. We can't help ourselves. We judge with our eyes. Not only do we judge books by their covers, we judge businesses by their brands. What we see and experience influences...
Inconsistency Repels Customers
When you peel back the onion of your life, you will find a series of habits. Most are ingrained and unconscious. You just do them. From brushing your teeth to driving to work to the foods you eat. Every day you operate with a series of routines. Habits save energy. Do...
Trust: Where your brand makes it or breaks it
Trust is formed (or lost) when your customers call into sales or customer service. This is the most important touch point for your brand. It's where all of your promises, values and claims come to reality. How are your sales and customer service people doing? Wars...
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About Jeremy Miller
Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand.
