Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Successful companies know that sales promotions are among the most effective methods of increasing sales and heightening brand awareness.
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don’t you serve?
“The Customer Comes Third” is an intriguing and counterintuitive core values, but fundamental to AnswerPlus’s services, relationships and brand. They build their brand from the inside out. Dana Lloyd, CEO of AnswerPlus says, “Our brand is our culture, and our culture is our people,”
Small and mid-size companies can achieve a global impact with a niche strategy. Deighton uses their niche to sell beyond their backyard, and serve clients internationally. They serve a global market while delivering a personal, local experience.
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
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