Challenge the Customer’s Comfort Zone
Businesses should consider this when dealing with customers today, “challenge the customer’s comfort zone.”
Category: Customers
Win More Customers with Provocative Sales
Successful companies know that sales promotions are among the most effective methods of increasing sales and heightening brand awareness.
What Makes A Brand Sticky? 4 Goals Along the Way to Making Your Brand Stick
Growing a sticky brand has 4 elements to strive for: your market understands you, your customers choose you first, they come back again-and-again, and they brag about you. The companies that achieve all 4 gain significant financial benefits.
Who Do You Serve?
Clearly defining your target is the foundation of your brand. Who do you serve? And also, equally important. Who don't you serve?
AnswerPlus: The Customer Comes Third
"The Customer Comes Third" is an intriguing and counterintuitive core values, but fundamental to AnswerPlus's services, relationships and brand. They build their brand from the inside out. Dana Lloyd, CEO of AnswerPlus says, "Our brand is our culture, and our culture is our people,"
Deighton Associates: Think Local, Serve Global
Small and mid-size companies can achieve a global impact with a niche strategy. Deighton uses their niche to sell beyond their backyard, and serve clients internationally. They serve a global market while delivering a personal, local experience.
Demand Generation: How It Works
Demand generation is a process. It starts with understanding how your clients buy, and developing strategies to be their first choice when they have a need for your expertise.
5 Signs of a Sticky Brand
The 5 signs of a sticky brand: work differently; doring customers; more profit; competitors avoid you; continually innovate. How do you stack up?
Goals Shape Brands
Goals shape brands. They become the guiding purpose of a business, and provide a lightning rod to organize people, create energy and make decisions.
The Double-Edged Sword of Digital Marketing
The growth of the Internet has proven to be a double-edged sword for many companies. For all the positive influences the Internet, social media and mobile technologies provide companies, they also make marketing far more complicated. The sword cuts both ways. Some companies are making huge strides with social media and digital marketing, while others are finding little to no benefit to the tools. So what does this mean?
The #1 Sales Obstacle: INACTION
The number one obstacle in every sales cycle is inaction. Often it’s easier for customers to delay or cancel a project than commit to it.Inaction is a common element in the buying process, and sales people must be aware of it and manage it. Otherwise, sales will be needlessly lost.
Capturing Customer Attention
Your customers don't make rational buying decisions. Actually, nobody does. We do the best we can with the ...
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Jeremy Miller
Top 30 Brand Guru
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